Your Gateway to European Internationalization and Innovation

Match EU offers a hands-on training program designed to equip Enterprises, SMEs and startups with the practical tools needed for successful internationalization. Our approach is focused on providing actionable insights and real-world applications.

International Market Research and Analysis

• Introduction to Global Market Research
• Methods for Collecting International Market Data
• Analyzing Market Trends and Consumer Behavior
• Competitor Analysis in International Markets
• Identifying Market Opportunities and Threats
• Developing Market Research Reports

International Business Development

• Identifying and Evaluating International Business Opportunities
• Strategic Planning for Global Expansion
• Building and Managing International Partnerships
• Developing a Global Value Proposition
• International Risk Management

International Market Entry Strategies

• Overview of Market Entry Modes
• Evaluating Market Entry Options
• Developing a Market Entry Strategy
• Legal and Regulatory Considerations
• Financial Planning for Market Entry
• Cultural and Local Adaptation Strategies

Cross-Cultural Communication, Sales Pitch and Negotiation

• Understanding Cultural Differences and Their Impact on Communication
• Developing Effective Cross-Cultural Communication Skills
• Crafting Persuasive International Sales Pitches
• Techniques for Cross-Cultural Negotiation
• Managing and Resolving Cross-Cultural Conflicts
• Building Long-term Relationships Across Cultures

Legal and Regulatory Considerations and IP Management in International Business

• Overview of International Trade Laws and Regulations (Incoterms)
• Intellectual Property Rights Protection
• Contract Law and Dispute Resolution
• Compliance with International Standards (e.g., ISO56002)
• Anti-Corruption and Ethical Business Practices
• Import and Export Controls

Practical Seminars and On-Site Visits

Enhance your business acumen with our practical on-site visits, offered by Match EU Academy. Gain firsthand insights into leading European enterprises, witnessing innovative processes and cutting-edge technologies in action. These immersive experiences allow you to network with industry experts, understand best practices, and gather actionable strategies that you can implement in your own organization.

Online Coaching:

• As part of the internationalization training program, each participant will be assigned a coach who will work with them to develop a customized strategy for expanding their company's activities in the German or European market.
• The coaching methodology is designed to be highly personalized and tailored to the individual needs of each participant. The coach will provide guidance and support throughout the process, helping the participant to identify valuable contacts and potential partners or clients in the European market.
• The coach will also assist with developing the necessary skills and knowledge to successfully navigate the unique challenges of cross-border business activities, including cultural differences, legal and regulatory frameworks, and market research and analysis.
• The coaching methodology is designed to be highly collaborative, allowing the participant and coach to work together to achieve their goals and objectives.