Lecture / April 05, 2023, 13–14 p.m.
The role of automobility engagement in consumer response to new mobility innovations: A mixed-method study
On April 5, Viviane H. Gauer will be a virtual guest at Fraunhofer ISI with her lecture "The role of automobility engagement in consumer response to new mobility innovations: A mixed-method study".
The ISI lecture series bundles exciting topics from the Fraunhofer ISI portfolio and offers opportunities for discussion and exchange at regular intervals.
Abstract
The "automobility" system refers to the prevalence of the privately- owned car, including technology, infrastructure, and cultural elements, as well as its societal impacts.
Here I present a series of mixed-method studies exploring automobility from a consumer perspective. This research aims to better understand consumer engagement with the private vehicle and potential shifts to shared, automated, and electric mobility innovations that may improve transport sustainability.
The collaboration and exchange with Viviane Gauer takes place within the "KAMO: Karlsruhe Mobility High Performance Center / Profilregion".
About
Viviane H. Gauer
I am a PhD Candidate at Simon Fraser University (SFU), Canada. My research investigates how consumers engage with private carbased mobility and respond to "new mobility" innovations. I am interested in applying my research skills to help inform sustainable transitions towards decarbonized systems.